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Marino, Alberto | Manzoni, Andrea

Developing Quality in New Communication Strategy : The 7C Model

2008 - Firenze University Press

P. [1-7] [7]

Is part of

Proceedings of the 11th Toulon-Verona international conference on quality in services : higher education, health care, local government, tourism, banking : University of Florence, Dipartimento di scienze aziendali, 4-5 September 2008. - ( Proceedings e report ; 44)