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Ciappei, Cristiano | Belardi, Matteo | Surchi, Micaela | Pellegrini, Massimiliano

Experiential Marketing in Tuscany Thermal System

2008 - Firenze University Press

P. [1-19] [19]

Is part of

Proceedings of the 11th Toulon-Verona international conference on quality in services : higher education, health care, local government, tourism, banking : University of Florence, Dipartimento di scienze aziendali, 4-5 September 2008. - ( Proceedings e report ; 44)