2018 - Franco Angeli
Articolo
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Emerging trends in qualitative research : a focus on Social Media
17-26 p.
- Qualitative research has undergone transformative changes. Traditionally, qualitative data was gained through interviews, focus groups or documents in what was widely considered to be an expensive and time consuming process. Thanks to the evolution of technology - and the emergence of social media and mobile in particular - the qualitative research is fundamentally changing. In this Special Issue, we will explore the evolving and changing environment in the qualitative research domain from three different aspects: data sources, data collection and data analysis. We will also investigate hurdles and challenges related to the development of the discipline. In particular, we question about the ethical behaviour in the data collection and analysis and we will also provide implications from a research, teaching and managerial point of view. [Publisher's text].
Fa parte di
Mercati e competitività : 4, 2018-
Informazioni
Codice DOI: 10.3280/MC2018-004002
ISSN: 1972-4861
PAROLE CHIAVE
- Qualitative research, qualitative methods, unstructured data, social media
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