Beyond Knowledge and Branding : the Impact of Online Communities on Buying Behavior

P. 83-115

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  • Beyond Knowledge and Branding : the Impact of Online Communities on Buying Behavior

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• Informazioni

  Codice DOI: 10.1400/199432

  ISSN: 2239-7191

  Permalink: https://digital.casalini.it/10.1400/199432

  MATERIE

  • Gestione generale