2009 - EGEA
Article
Digital Version
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Beyond Knowledge and Branding : the Impact of Online Communities on Buying Behavior
P. 83-115
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Information
DOI: 10.1400/199432
ISSN: 2239-7191
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In this issue
- Foreword
- Mediated Category Management : How Third Parties Enable the Implementation of Buyer-Seller Collaboration
- Coopetitive Dynamics in Distribution Channel Relationships : An Analysis of the Italian Context in theTwentieth Century
- Corporate Social Responsibility in the Retailing Industry : a Trust-Based Model of its Effects on Consumer Behaviour With Regard to Organic food
- Using virtual reality to grasp the secrets of buying behavior
- Beyond Knowledge and Branding : the Impact of Online Communities on Buying Behavior