2009 - EGEA
Fascicolo
Versione Digitale
Finanza, marketing e produzione : rivista di economia d'impresa dell'Università Bocconi : XXVII, 2, 2009
P. 1-118
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Informazioni
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Nello stesso fascicolo
- Foreword
- Mediated Category Management : How Third Parties Enable the Implementation of Buyer-Seller Collaboration
- Coopetitive Dynamics in Distribution Channel Relationships : An Analysis of the Italian Context in theTwentieth Century
- Corporate Social Responsibility in the Retailing Industry : a Trust-Based Model of its Effects on Consumer Behaviour With Regard to Organic food
- Using virtual reality to grasp the secrets of buying behavior
- Beyond Knowledge and Branding : the Impact of Online Communities on Buying Behavior