2025 - Franco Angeli
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Understanding the Value of Health : insights into Extra Virgin Olive Oil Consumer Behaviour in Southern Italy
219-245 p.
highlighting the need for clear health-related labelling and targeted educational strategies to enhance consumer engagement and perceived value of the product with health claims on the label. [Publisher's text]
Fait partie de
Economia agro-alimentare : XXVII, 3, 2025-
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Informations
Code DOI : 10.3280/ecag2025oa20410
ISSN: 1972-4802
DISCIPLINES
KEYWORDS
- Consumer knowledge,Health claims,Label information,Price premium,Willingness to Pay.
