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Understanding the Value of Health : insights into Extra Virgin Olive Oil Consumer Behaviour in Southern Italy
219-245 p.
highlighting the need for clear health-related labelling and targeted educational strategies to enhance consumer engagement and perceived value of the product with health claims on the label. [Publisher's text]
Ist Teil von
Economia agro-alimentare : XXVII, 3, 2025-
Artikel aus derselben Ausgabe (einzeln erhältlich)
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Informationen
ISSN: 1972-4802
THEMENBEREICHE
KEYWORDS
- Consumer knowledge,Health claims,Label information,Price premium,Willingness to Pay.
