Green Human Resource Management Practices and Sustainable Performance in Vietnam's Agriculture : the Mediating Role of Green Innovation and Green Culture

The integration of economic development with environmental protection forms a crucial foundation for the sustainable development of society. In this context, Green Human Resource Management Practices (GHRM practices) activities play a bridging role in helping organizations improve sustainable performance while meeting the demands of customers, society, and environmental protection. This not only brings practical benefits to businesses in the agricultural sector but also significantly contributes to global sustainable development. Through a survey of 400 employees in the agricultural sector and utilizing Smart PLS software for data analysis, the study demonstrates that Green Human Resource Management Practices positively impacts sustainable performance through two mediating factors: Green Innovation and Green Culture. These results provide an important practical basis to support managers and policymakers in the agricultural sector in building competitive advantages while creating long-term value for

organizations and society. The findings offer actionable insights for implementing specific GHRM practices such as green recruitment, training, and performance assessment to enhance sustainable performance in Vietnam's agricultural context. [Publisher's text]