Editoriale

Mazzoli, Lella

5-7 p.

Building on the results of a qualitative research, the authors investigate, on the one hand, the varied role of cinema viewers on television and digital platforms, inside a fully convergent media scenario. In particular, the essay defines three different consumption profiles (omnivore, light and traditional), to illustrate the combination between an abundant offer and the different appreciation of films, and shows an inverted-pyramid model combining consumption technologies and convergent viewing practices. On the other hand, it studies the reactions, logics and strategies of TV and media offer, necessarily taking into account an evolving, multiple scenario. [Publisher's Text].

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