Mercati e competitività : 2, 2017

P. 7-178

• Articoli dello stesso fascicolo (disponibili singolarmente)

  • Marketing in an experiential perspective : Toward the Experience Logic
    Ottieni articolo
  • Dynamic capabilities in retailers' marketing strategies : defining an analysis model
    Ottieni articolo
  • SIM Talk 2016 : Retail ; Consumptions ; Digital
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  • Cause-Related Marketing and Trust : empirical Evidence on Pinkwashing
    Ottieni articolo
  • Towards an online approach to university public engagement : an exploratory analysis of website content
    Ottieni articolo
  • Beyond the mobile versus PC dichotomy : profiling online shoppers based on device usage
    Ottieni articolo
  • Service Quality, Behavioural Intentions and Lipstick effect : Evidence from a Masstige context
    Ottieni articolo
  • The links between territorial marketing, regional sustainability policies and the brand positioning of a small firm : an analysis of best practice in the dairy sector
    Ottieni articolo
  • Reviews
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  • Errata corrige Mercati & Competitività 2017, 1.
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• Informazioni

  ISSN: 1972-4861

  Permalink: https://digital.casalini.it/4148335

  MATERIE

  • Economia. Produzione
  • Gestione generale