Uso della rete e consapevolezza delle tracce digitali. Una ricerca tra studenti universitari

This research focuses on the perception of postmodern generations regarding Big Data. A questionnaire was given to 151 students of the first year of studies in Educational and Interfaculty Science in Professional Educator, University of Turin (years 2014-15). The questionnaire analyzes the activities carried out on Internet and the perception of the economic value that respondents attribute to the information they daily leave on the Web. This value is calculated on the basis of political, sexual, religious, sports, food, fashion, leisure time and car manufacturer preferences.