An emic decoding of li in Chinese successful emotional advertisements

P. 86-97

• Articoli dello stesso fascicolo (disponibili singolarmente)

  • Editoriale = Editorial
    Ottieni articolo
  • L'influenza del celebrity worship sull'efficacia del celebrity endorsement in ambito sportivo
    Ottieni articolo
  • Shifting media uses and gratifications among Singaporean teens and university students : a future ripe for mobile applications
    Ottieni articolo
  • Italian young people's attitudes toward product placement in movies : a cross-cultural comparison of product placement acceptability
    Ottieni articolo
  • An emic decoding of li in Chinese successful emotional advertisements
  • The cultural approach to business communication in Italian companies : emerging issues and challenges
    Ottieni articolo
  • Recensioni
    Ottieni articolo

  Mostra altro
• Informazioni

  Codice DOI: 10.1400/209556

  ISSN: 2283-6624

  Permalink: http://digital.casalini.it/10.1400/209556