An emic decoding of li in Chinese successful emotional advertisements

P. 86-97

• Artikel aus derselben Ausgabe (einzeln erhältlich)

  • Editoriale = Editorial
    Artikel abrufen
  • L'influenza del celebrity worship sull'efficacia del celebrity endorsement in ambito sportivo
    Artikel abrufen
  • Shifting media uses and gratifications among Singaporean teens and university students : a future ripe for mobile applications
    Artikel abrufen
  • Italian young people's attitudes toward product placement in movies : a cross-cultural comparison of product placement acceptability
    Artikel abrufen
  • An emic decoding of li in Chinese successful emotional advertisements
  • The cultural approach to business communication in Italian companies : emerging issues and challenges
    Artikel abrufen
  • Recensioni
    Artikel abrufen

  Mehr anzeigen
• Informationen

  DOI: 10.1400/209556

  ISSN: 2283-6624

  Permalink: http://digital.casalini.it/10.1400/209556

  THEMENBEREICHE

  • Wirtschaft