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Jaisridhar, P. | Thilagam, J. | Fernandaz, C. Cinthia

Social Marketing: Concepts, Strategies, and Community Applications

2026 - New India Publishing Agency

568 p.

Social Marketing: Concepts, Strategies, and Community Applications is a comprehensive guide that blends theory and practice to explore the evolving role of marketing in driving social change. This book is designed for students, development professionals, extension workers, and social communicators involved in community development, public health, education, and behavior change communication

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