Visual Communication : More than Meets the Eye

Whether we're driving on the interstate highway or trying to find a new restaurant in the city, posted signs are our primary tools for navigating the world. In Visual Communication, Harry Jamieson offersa thoroughanalysis of this important form of communication and investigates the intricate processes behind our interaction with signs. In a groundbreaking departure from standard aesthetic and graphic-based analyses, Jamieson probes the complex connection between perception and linguistics in the use of signs. He proposes new approaches to understanding the visual experience through the use of information and language theory, and he examines the underlying ideas within visual communication studies, rather than the solutions the field proposes-but without neglecting the practical aspects of these theoretical ideas. A comprehensive resource, Visual Communication will be an essential read for scholars in media studies, visual arts, sociology, and cultural studies."Visual Communication brings back all the fervour

how the body and its organs create the knowable and meaningful forms that sustain human existence, how the organs and senses construct the human world out of the latent and invisible forces that mediate the body as primitive feelings and sensations. The significance of Jamieson's book is that it addresses the subject of the visual arts from this wider vantage point.For Jamieson, the visual arts reveal visual communication as the means by which the body and its organs communicate with its surrounding forms."-Robert Cooper, Keele University, United Kingdom [Publisher's text]

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