Economic sociology and the Olympic Games : a social lens on global economic impact

The Olympic Games are more than a global sporting event; they are a pro-found sociological and economic phenomenon. Viewed through the lens of economic sociology, the Olympics reveal intricate relationships between social structures, cultural narratives, and financial outcomes. This field of study ex-plores how societal factors shape the economic impact of hosting the Games, from urban development and infrastructure investments to labour dynamics and consumption patterns. This article examines the Olympic Games as a nexus where economic be-haviours are deeply embedded in social and institutional contexts. Key themes include the role of social capital in mobilising public and private investments, the influence of cultural identity and nationalism in shaping economic participa-tion, and the legacy effects on host cities' socioeconomic landscapes. The article also investigates the stratified economic benefits of the Games, highlighting disparities in income, employment, and resource allocation between different

social groups. Using case studies from the recent Olympic Games, the article illustrates how social networks and institutional frameworks mediate economic opportunities and risks. For example, while host cities often anticipate long-term financial benefits, social inequalities may be exacerbated, with marginalised communities bearing the costs of displacement and resource diversion. The global broadcasting and sponsorship deals tied to the Olympics underscore the interplay between cultural production and economic power in a hyperconnected world. By integrating economic sociology with analyses of the Olympic Games, this research provides a critical perspective on the broader implications of megaevents. It argues for more equitable and sustainable approaches to planning and evaluating such events, emphasising the need to balance economic ambitions with social responsibilities. [Publisher's text]