Against the Grain : Lessons in Entrepreneurship from the Founder of Cobra Beer

who's been there and done it... and all with just a little less gas. 'Essential reading.'Richard Reed, Co-founder, Innocent Drinks 'An inspirational story.'Sir Martin Sorrell, Chief Executive Officer WPP 'Karan Bilimoria is one of the great entrepreneurs...'Jo Malone, founder of Jo Malone 'Inspiring! ... worth the cover price for the "Financing Cobra" chapter alone.'Professor John Mullins, London Business School '... His story should inspire youth everywhere who are fired by the dream of becoming a successful entrepreneur.'Ratan Tata, Chairman, Tata Group [Publisher's Text]

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