La risemantizzazione dell'amore e del suo fallimento

After outlining the major transformations that have taken place in recent decades in the practices and imaginaries of intimate and affective relationships in Western countries as described by some of the most prominent sociologists in the international debate, at the intersection of social, cultural, and economic factors we turn to the negative ('toxic') imaginary of the couple that has emerged from the research we conducted over the past two years through the analysis of mainstream cultural products. We describe the recent emergence and the main features of the semantics on which this imaginary is based: the semantics of the toxic relationship. Within this framework, the stable partner (male) is typically portrayed as threatening the woman's emotional well-being, while she is depicted as'co-dependent' on this narcissistic figure, and her empowerment is said to depend on investing her energy in practices of self-love. This resemanticization of toxic love, of (male) domination in the emotional sphere, and of

self-love as both a right and a duty to protect one's emotional well-being, brings with it a corresponding redefinition of failure (and therefore also of success) in intimate relationships. [Publisher's Text]