Faith, Media, and Persuasion : How Evangelicals Win in a Religious Free Market

"Faith, Media, and Persuasion" explores how non-denominational evangelical organizations orchestrate commercial-grade entertainment media to amplify religious rhetoric. Providing an in-depth look at the unique socio-technical situation facing evangelicals, this book analyzes the unique methods of persuasion that independent churches rely on to maintain their congregant base and recruit new members in a crowded religious marketplace. Scholars of media ecology, media studies, rhetoric, and sociology of religion will find this book of particular interest. [Publisher's Text]

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