Generation Z's consumer activism and their perception towards brand activism

P. 186-202

• Capitoli dello stesso volume (disponibili singolarmente)

  • Prólogo
    Ottieni capitolo
  • El efecto Netflix : los contenidos originales que triunfan entre los adolescentes y los jóvenes de la Comunidad Autónoma Vasca y Navarra
    Ottieni capitolo
  • Screen time during Covid-19 pandemic and children's health concerns
    Ottieni capitolo
  • Imaginario de la marca Nike : niños, deporte y sociedad
    Ottieni capitolo
  • Content analysis of what I eat in a day videos on TikTok
    Ottieni capitolo
  • Audiencias juveniles : La casa de papel : de la narrativa lineal al universo transmedia
    Ottieni capitolo
  • Cómo generar conciencia medioambiental en niños de educación inicial (educación primaria) a través de una estrategia de contenido transmedia : el caso del Colegio Menor de Quito (Ecuador)
    Ottieni capitolo
  • Slow fashion for children : parents' dilemma regarding sustainability, price, ethics and children's upbringing
    Ottieni capitolo
  • Consuming the body image : young children's perceptions of body portrayals in television advertising
    Ottieni capitolo
  • Transgenerational approach focused on Generation Z and Generation Alpha to current consumption of mobile applications
    Ottieni capitolo
  • A paradox machine : gendered history of Japanese magical girl animation
    Ottieni capitolo
  • ¿Cómo sensibilizar a los jóvenes en la recepción de la desinformación y educar una competencia mediática en aula?
    Ottieni capitolo
  • Generation Z's consumer activism and their perception towards brand activism

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  ISBN: 9788411701525

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