Carving out a Unique Brand Identity : The Big Four and their Narrative Distinctiveness

P. 53-77

• Articoli dello stesso fascicolo (disponibili singolarmente)

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  • One for All, All for One? : Narrating the Identities of Craft Breweries
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  • Belgian Abbey Beers' Online Founding Stories Orienting to a Global Market
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  • Carving out a Unique Brand Identity : The Big Four and their Narrative Distinctiveness
  • “Our Transformation: Delivering a Smoke-Free Future” : Corporate Responsibility Narrative in Philip Morris International's Website
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  • Quite Like Before : The Power of Emotional Storytelling in Coca-Cola's Campaign Open Like Never Before
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  • Job Interviews as Loci for the Promotion of Corporate Identities through Founding Stories
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• Informazioni

  Codice DOI: 10.26379/IL2021001_004

  ISSN: 2532-764X

  Permalink: https://digital.casalini.it/10.26379/IL2021001_004

  MATERIE