Marketing performance measurement in FMCG : share of wallet in retailing industry

xxi, 241 p. : ill.

• Informazioni

  ISBN: 9788893916158

  Permalink: https://digital.casalini.it/9788893916158

  COLLANA

  Punto org ; 63
  

  MATERIE

  • Gestione e servizi ausiliari
  • Commerce