Articolo
Versione Digitale
Download | Copia/incolla | Stampa
Bruni, Roberto | Mladenovic', Dusan | Matarazzo, Michela

Figure of Merit for places : perspectives on place branding

2017 - Franco Angeli

61-76 p.

  • Building on the formula of "Figure of Merit" used in technology studies, this work aims at findings analogism in place marketing by presenting "Figure of Merit for Places"; the identified formula represents the possible decision making algorithm that the cluster of Digital Nomads could use to choose a place to live for a period of life. The framework is useful both to place marketers and managers - identifying value proposition and the cost-of-living and cost for accessibility - and to the place demand - discovering the benefits to choose a place to live for a period. The analogism comes from the opportunity to study the Digital Nomads (DNs) that are emerging as a maximizer cluster.
  • They live for different periods in different territories respecting the places and diffusing traditions, cultures, impressions and e xperiences; these characteristics stimulate the place marketing activities of the territories (demand driven) and contribute, indirectly, to place branding strategies (supply driven). [Publisher's Text].

Fa parte di

Mercati e competitività : 3, 2017