Technology Innovation in Healthcare and Changing Patient's Behaviors : new challenges for Marketing

P. 45-70

• Articoli dello stesso fascicolo (disponibili singolarmente)

  • Editorial
    Ottieni articolo
  • In memory of Prof. Maurizio Rispoli (4 jan. 1937-12 jan. 2016)
    Ottieni articolo
  • Technological innovation and marketing : a multi-perspective analysis
    Ottieni articolo
  • Technology Innovation in Healthcare and Changing Patient's Behaviors : new challenges for Marketing
  • New trends in the development of Chinese high-tech companies : an open innovation perspective
    Ottieni articolo
  • Managing responses to online reviews : an opportunity for value co-creation?
    Ottieni articolo
  • The smartphoners : consumer segmentation by smartphone usage
    Ottieni articolo
  • Competition in the web search market : impact of user behaviour
    Ottieni articolo
  • Recensioni
    Ottieni articolo

  Mostra altro
• Informazioni

  Codice DOI: 10.3280/MC2016-001004

  ISSN: 1972-4861

  Permalink: https://digital.casalini.it/10.3280/MC2016-001004

  MATERIE

  • Economia. Produzione
  • Gestione generale