Opportunities and Risks of International Franchising in the Italian Hotel Industry

P. [1-26] [26]

• Articoli dello stesso fascicolo (disponibili singolarmente)

  • Marketing Challenges in a Connected World
    Ottieni articolo
  • Market Orientation and Internet in Supply Chain Management
    Ottieni articolo
  • Stakeholders Event Evaluation
    Ottieni articolo
  • Opportunities and Risks of International Franchising in the Italian Hotel Industry
  • Centralization versus Decentralization of Marketing Activities of Leading Italian Firms
    Ottieni articolo
  • Shopping Motivations as State and Trait Antecedents
    Ottieni articolo
  • The Impact of Comsumption Goal on Perceptual, Cognitive and Affective Responses to Retail Environments
    Ottieni articolo
  • Book Reviews
    Ottieni articolo

  Mostra altro
• Informazioni

  Codice DOI: 10.1400/94140

  Permalink: https://digital.casalini.it/10.1400/94140

  MATERIE