Andreini, Daniela

Autore
Articolo, Legitimizing the contribution of marketing to firms' success : an exploratory investigation of marketing professionals, Franco Angeli
Articolo, The multichannel effects of sponsorship : an empirical analysis, Franco Angeli
Articolo, B2B vs. B2C : an Empirical Attempt to Bridge the Gap., Franco Angeli
Articolo, I fattori esogeni ed endogeni influenti sulle strategie di integrazione multicanale : un'analisi nel retailing in Europa, Franco Angeli
Capitolo, Multi-Channel Integration Strategies in Retailing : An Exploratory Analysis of the PC and Electronics Industries, Firenze University Press
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