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Unstructured Data Analytics : How to Improve Customer Acquisition, Customer Retention, and Fraud Detection and Prevention

2018 - John Wiley et Sons Ltd.

432 p.

data provides the opportunity to gain consumer information straight from the source. Data is only as valuable as it is useful, and a robust, effective UDA strategy is the first step toward gaining the full advantage.Unstructured Data Analytics lays this space open for examination, and provides a solid framework for beginning meaningful analysis. [Publisher's Text]

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