2018 - John Wiley et Sons Ltd.
ID: 6257050
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Unstructured Data Analytics : How to Improve Customer Acquisition, Customer Retention, and Fraud Detection and Prevention
432 p.
data provides the opportunity to gain consumer information straight from the source. Data is only as valuable as it is useful, and a robust, effective UDA strategy is the first step toward gaining the full advantage.Unstructured Data Analytics lays this space open for examination, and provides a solid framework for beginning meaningful analysis. [Publisher's Text]
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ISBN: 9781119325505
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