Mercati e competitività : 2, 2018 2018 - Franco Angeli P. 7-163 is_part_of Mercati e competitività. - Trimestrale = Three-monthly, 2004-2018 store_in_this_fr Editorial get_in_this_fr Legitimizing the contribution of marketing to firms' success : an exploratory investigation of marketing professionals get_in_this_fr Facebook and Twitter, social networks for culture : an investigation on museums get_in_this_fr User-Generated Systems of Signs and Meanings in Product Customization : Taxonomies and Research Directions get_in_this_fr The Role of Country Branding in Attracting Foreign Investment : Country Characteristics and Country Image get_in_this_fr Civic crowdfunding, social marketing and the co-creation of public value get_in_this_fr Servitization in managerial literature : a content analysis get_in_this_fr Book reviews get_in_this_fr show_more information issn: 1972-4861 Permalink: https://digital.casalini.it/4361175 CLASSIFICATION 658 338