Marketing in an experiential perspective : Toward the Experience Logic

7-14 p.

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• Informations

  Code DOI : 10.3280/MC2017-002001

  ISSN: 1972-4861

  Permalink: https://digital.casalini.it/10.3280/MC2017-002001

  DISCIPLINES

  • Économie. Production
  • Gestion générale