Language and Marketing Strategies in Healthcare and Corporate Websites : the Case of the American HHS.

P. 159-183

• Articles du même numéro (disponibles individuellement)

  • Editoriale
    Obtenir l'article
  • Introduction
    Obtenir l'article
  • A Conspiracy Against the Laity? : the Uses of Precision and Jargon
    Obtenir l'article
  • The Linguistic Expression of Causality in Thomas Mun's Discourse of Trade (1625)
    Obtenir l'article
  • Public Speaking in English for Business : Historical Perspective and New Directions in International Business Communication
    Obtenir l'article
  • A Corpus-based Analysis of Noun Phrase Complexity in Spoken Economic Discourse
    Obtenir l'article
  • The English of Economics in Italian EAP Courses
    Obtenir l'article
  • Business Metaphors in the Economist Newsletters : A Case for Authentic Materials in L2 Classrooms
    Obtenir l'article
  • Legal English and Critical Reading Skills
    Obtenir l'article
  • How do you Work in English? : a Lexicographical Survey
    Obtenir l'article
  • Patterns of Adaptation of Borrowings from English into Italian
    Obtenir l'article
  • The Headache from Hell : www.aspirin.com between Marketing and Science Communication
    Obtenir l'article
  • Language and Marketing Strategies in Healthcare and Corporate Websites : the Case of the American HHS.
  • Genre Repurposing and New Communicative Exigencies : The Case of the CEO's Letter in CSR Reports
    Obtenir l'article
  • Oppositional Alliances and Frame Shifts in Italian Corporate Meetings
    Obtenir l'article
  • Functional or Dysfunctional? : the Language of Business Contracts in English
    Obtenir l'article
  • Digital Innovations in Conflict Resolution : The ODR System
    Obtenir l'article
  • Obamanomics : True and False
    Obtenir l'article
  • Are They Talking to us? : a Study of the Authoritarian Discourse of the Financial Times
    Obtenir l'article
  • Book Reviews / Recensioni
    Obtenir l'article

  Afficher plus
• Informations

  Code DOI : 10.1400/190403

  ISSN: 1970-2787

  Permalink: https://digital.casalini.it/10.1400/190403

  DISCIPLINES

  • Linguistique