Language and Marketing Strategies in Healthcare and Corporate Websites : the Case of the American HHS.

P. 159-183

• Informationen

  DOI: 10.1400/190403

  ISSN: 1970-2787

  Permalink: http://digital.casalini.it/10.1400/190403
• In derselben Datei

  • Editoriale
  • Introduction
  • A Conspiracy Against the Laity? : the Uses of Precision and Jargon
  • The Linguistic Expression of Causality in Thomas Mun's Discourse of Trade (1625)
  • Public Speaking in English for Business : Historical Perspective and New Directions in International Business Communication
  • A Corpus-based Analysis of Noun Phrase Complexity in Spoken Economic Discourse
  • The English of Economics in Italian EAP Courses
  • Business Metaphors in the Economist Newsletters : A Case for Authentic Materials in L2 Classrooms
  • Legal English and Critical Reading Skills
  • How do you Work in English? : a Lexicographical Survey
  • Patterns of Adaptation of Borrowings from English into Italian
  • The Headache from Hell : www.aspirin.com between Marketing and Science Communication
  • Language and Marketing Strategies in Healthcare and Corporate Websites : the Case of the American HHS.
  • Genre Repurposing and New Communicative Exigencies : The Case of the CEO's Letter in CSR Reports
  • Oppositional Alliances and Frame Shifts in Italian Corporate Meetings
  • Functional or Dysfunctional? : the Language of Business Contracts in English
  • Digital Innovations in Conflict Resolution : The ODR System
  • Obamanomics : True and False
  • Are They Talking to us? : a Study of the Authoritarian Discourse of the Financial Times
  • Book Reviews / Recensioni