What is happening to the brand?

7-13 p.

• Articles from the same issue (available individually)

  • What is happening to the brand?
  • Emerging trends in qualitative research : a focus on Social Media
    Get article
  • The other meta of meta-analysis : qualitative and text-based approaches to analysis of analyses in marketing
    Get article
  • A (Social Media) picture is worth a thousand words
    Get article
  • Exploring the Role of NVivo Software in Marketing Research
    Get article
  • Qualitative Comparative Analysis (QCA) : a useful methodological tool for research in the social sciences : an example from the online word-of-mouth context
    Get article
  • How to use digital diaries in data collection to engage networked consumers
    Get article
  • Influencer identification and selection on social networking sites : an analysis on Instagram
    Get article
  • Book reviews
    Get article

  Show more
• Information

  DOI: 10.3280/MC2018-004001

  ISSN: 1972-4861

  Permalink: https://digital.casalini.it/10.3280/MC2018-004001

  DISCIPLINES

  • Economics. Production
  • General management