Book reviews

157-159 p.

• Articles from the same issue (available individually)

  • What is happening to the brand?
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  • Emerging trends in qualitative research : a focus on Social Media
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  • The other meta of meta-analysis : qualitative and text-based approaches to analysis of analyses in marketing
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  • A (Social Media) picture is worth a thousand words
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  • Exploring the Role of NVivo Software in Marketing Research
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  • Qualitative Comparative Analysis (QCA) : a useful methodological tool for research in the social sciences : an example from the online word-of-mouth context
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  • How to use digital diaries in data collection to engage networked consumers
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  • Influencer identification and selection on social networking sites : an analysis on Instagram
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  • Book reviews

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• Information

  DOI: 10.3280/MC2018-004009

  ISSN: 1972-4861

  Permalink: https://digital.casalini.it/10.3280/MC2018-004009