2018 - Franco Angeli
Article
Digital Version
Download | Copy/paste | Printing
Effective Workplace Health Promotion in the Network Society : the Role of Communication
218-233 p.
- This contribution is focused on the key role played by communication in Workplace Health Promotion in the context of network society. According to the main WHP models, ascriptive policies have tended to be superseded by ones based on greater participation and involvement of workers in organizations. This emplies engaging and dialogical communication methods towards workers, taking into account the use of social and participatory web with a multi-channel approach. It's possible to identify different levels of communication that are so relevant in the WHP processes, considering the changed medial context in which Health Communication is developing today. From the analysis of a specific case (a multinational pharmaceutical company), conducted through in-depth interviews with some key management figures, critical reflections and some indications emerge to understand and manage an effectively communication in this field. [Publishers' text].
- This contribution is focused on the key role played by communication in Workplace Health Promotion in the context of network society. According to the main WHP models, ascriptive policies have tended to be superseded by ones based on greater participation and involvement of workers in organizations. This emplies engaging and dialogical communication methods towards workers, taking into account the use of social and participatory web with a multi-channel approach. It's possible to identify different levels of communication that are so relevant in the WHP processes, considering the changed medial context in which Health Communication is developing today. From the analysis of a specific case (a multinational pharmaceutical company), conducted through in-depth interviews with some key management figures, critical reflections and some indications emerge to understand and manage an effectively communication in this field. [Publishers' text].
Is part of
Sociologia del lavoro : 150, 2, 2018-
Information
ISSN: 1972-554X
KEYWORDS
- Promozione della salute negli ambienti di lavoro, engagement dei lavoratori, comunicazione per la salute, welfare aziendale, benessere
- Health communication, network society, multi-channel approach, workplace health promotion
-
In this issue
- Work and health : old and new challenges for the welfare
- Stili di vita nell'Italia della crisi : il cambiamento nelle abitudini insalubri secondo le condizioni lavorative
- Diseguaglianze di salute dei lavoratori precari ai tempi della crisi economica in Italia
- I sommersi e i salvati : le maglie diseguali del welfare ai tempi della crisi
- Strategie preventive per la salute : il momento critico del licenziamento
- The dark side of work life extension : health, welfare and equity concerns
- Sostenere i curanti : implicazioni e ricadute su salute individuale e benessere collettivo della ridotta attenzione ai caregiver familiari
- Welfare aziendale verso il benessere del lavoratore : un'indagine esplorativa
- Priority, methodological and conceptual issues regarding epidemiological research of occupational psychosocial risk factors for poor mental health and coronary heart disease
- Diseguaglianze nelle denunce e nei riconoscimenti assicurativi dei disturbi muscolo-scheletrici
- La promozione della salute come forma di welfare aziendale : la co-costruzione di un'iniziativa di WHP tra prevenzione primaria e processi di simbolizzazione
- Effective Workplace Health Promotion in the Network Society : the Role of Communication
- I professionisti della prevenzione nel lavoro che cambia : il tecnico della prevenzione nell'ambiente e nei luoghi di lavoro
- Indice cronologico 1988-1997 di Sociologia del lavoro