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Grosso, Monica | Möllering, Guido | Zerbini, Fabrizio

Mediated Category Management : How Third Parties Enable the Implementation of Buyer-Seller Collaboration

2009 - EGEA

P. 11-28

Is part of

Finanza, marketing e produzione : rivista di economia d'impresa dell'Università Bocconi : XXVII, 2, 2009