Marketing Performance : How Marketers Drive Profitable Growth

Drive marketing ROI with an investor's mindset and a proven toolkit. Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders.

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