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Anderson, Cindy | Marshall, Anthony

The ROI of Thought Leadership : Calculating the Value that Sets Organizations Apart

2025 - John Wiley et Sons Ltd.

240 p.

a purchase decision? How much corporate spending is driven by thought leadership? How are organizations that produce thought leadership materials perceived and how are they rewarded? The ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart is an essential read for all business leaders seeking to finally understand the true business value of thought leadership initiatives. [Publisher's Text]

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