Sociocultural branding : principi e tendenze dell'attivismo di marca

180 pages : illustrations

• Informations

  ISBN: 9788893576512

  Permalink: https://digital.casalini.it/9788893576512

  COLLECTION

  Geografie culturali
  

  DISCIPLINES

  • Interaction sociale
  • Économie. Production
  • Gestion générale
  • Publicité et relations publiques
  • Commerce

  VEDETTES-MATIÈRE

  • Branding (Marketing) -- Social aspects -- Case studies
  • Consumption (Economics) -- Social aspects -- Case studies
  • Product management -- Case studies