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Balancing environmental benefits and agricultural technologies perspectives from German consumers

2026 - Franco Angeli

103-125 p.

for more sustainable agroecosystem outcomes, in terms of biodiversity, soil erosion prevention and reduced use of chemical-synthetic pesticides. Results show that the balance between environmental benefits and agricultural technology differs markedly across four consumer segments, underscoring the need to integrate ecological and technological dimensions in communication and policy for enhancing consumer acceptance and support sustainable transitions in agriculture. [Publisher's text]

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Economia agro-alimentare : XXVIII, 1, 2026