Celebrity Bromance and Comradery Capital in Asia

From Bollywood to K-Pop, from Crazy Rich Asians to YouTube stars and Boys' Love media, this book brings together leading scholars to explore "bromance\u0022 in celebrity culture across Asia. Celebrity Bromance and Comradery Capital in Asia demonstrates how celebrity bromances are used as global promotional tools in different national and transnational contexts, including China, Thailand, India and beyond. Across chapters written by leading international scholars, the book demonstrates how a "comradery capital\u0022 develops as Asian bromances become not just a promotional tool but commodities in their own right in contemporary celebrity culture. [Publisher's text]