2023 - Franco Angeli
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The WeChat social media platform from a foreign institution perspective : WeChat's role as a soft power tool
69-89 p.
- WeChat is the major Chinese social media platform, with over a billion users worldwide. Using WeChat is essential for Chinese citizens' daily lives, and at the same time for foreign individuals, institutions, and companies entertaining rela-tionships with the People's Republic of China (PRC). In this paper, the authors an-alyse the role of the WeChat social media platform as a soft power tool. Through the case study of Politecnico di Torino as a foreign institution opening a WeChat Official Account, the authors explore the numerous purposes the platform offers and its impact on a foreign institution. [Publisher's text].
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Sociologia della comunicazione : 65, 1, 2023-
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Code DOI : 10.3280/SC2023-065005
ISSN: 1972-4926
KEYWORDS
- WeChat, soft power, sharp power, social media platform, censorship, social control
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