2023 - Franco Angeli
E-book
Digital Version
Télécharger | Copier/coller indisponible | Impression indisponible
How to shape the competitive advantage of firms in unpredictable contexts : the role of marketing capabilities
109 p.
- Includes bibliographical references.
- Building on a theoretical and empirical analysis intersecting organizational capabilities and marketing capabilities, the aim of this book is to illustrate how to nurture agile marketing capabilities in organizations to enhance their ability to create greater customer value in fast-changing business environments, stimulating scholars for future research in this field. [Publisher's text]
- Online only available
- Prices may vary depending on geographical area; please contact us for further information.
-
Informations
ISBN: 9788835152590
COLLECTION
DISCIPLINES
KEYWORDS
- Economia e gestione aziendale