Dynamic Capabilities for Open Innovation : The Role of Customer Mindset in Launching an Internet TV.
2018 - Franco Angeli
Article
Digital Version
Télécharger | Copier/coller | Impression
Dynamic Capabilities for Open Innovation : The Role of Customer Mindset in Launching an Internet TV.
93-113 p.
- This paper aims at revealing the influence of dynamic capabilities on open innovation in the context of TV broadcasters and at disclosing the importance of customer mindset, when launching an Internet TV project. Accordingly, the paper proposes a theoretical framework which links customer's mindset in industries to dynamic capabilities for open innovation in the case of launching an Internet TV. The data has been collected from Lithuanian TV broadcasting industry. The results elaborated with Maxqda software imply that the launch of an Internet TV is not only the output of classic external and internal drivers, called company's dynamic capabilities, but is also the result of customers' mindset in sensing, seizing, and reconfiguring activities. [Publishers' text].
Fait partie de
Mercati e competitività : 1, 2018-
Informations
Code DOI : 10.3280/MC2018-001006
ISSN: 1972-4861
KEYWORDS
- Internet TV, customer mindset, dynamic capabilities, open innovation, business model, disruptive change
-
Dans le même fichier
- The M&C assessment : found in translation
- Buying, renting, and sharing : investigating new forms of acquisition
- Is the collaborative consumption the new buying? : social and economic aspects influencing collaborative consumption
- Cognitive aspects of car sharing in Millennials : active sharers and reluctant users
- To buy or to rent? : an experimental study on the antecedents of consumers' acquisition-mode decisions
- Dynamic Capabilities for Open Innovation : The Role of Customer Mindset in Launching an Internet TV.
- Sexual stimuli in advertising : the opposite sex effect
- From Objects to Things in the World of Aldus Manutius (1494-1515) : Renaissance Publishing, and Institutional Dynamics in Markets
- Reviews
- Elenco Referee 2017
