Book Reviews

177-179 p.

• Articles du même numéro (disponibles individuellement)

  • Bibliometric literature review : an opportunity for marketing scholars
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  • Predict excessive use of Massively Multi-Player Online Role-Playing Games : the role of social anxiety and identification with the character
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  • Consumer attitude toward reshoring : related effects and relevant boundary conditions
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  • Social media and firm performance : the voice of managers in European contexts
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  • Trends in marketing studies : a longitudinal analysis of leading Italian academic journals (2005-2015)
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  • The employability of marketing graduates in the era of digitalisation and globalisation
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  • Disclosing the dark side of value processes in business relationships
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  • Empirical evidence of Entrepreneurial Marketing Orientation from Italian firms
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  Code DOI : 10.3280/MC2017-004009

  ISSN: 1972-4861

  Permalink: https://digital.casalini.it/10.3280/MC2017-004009