2017 - Franco Angeli
Article
Digital Version
Télécharger | Copier/coller | Impression
The development of sustainable tourism through market-based sources of innovation in the albergo diffuso
41-60 p.
- The research presents the combination of insights from development practices of sustainable tourism and Open Innovation approach. The aim is to unlock new knowledge on how customer can influence the translation of sustainable innovation within small accommodation enterprises. Among these, it is relevant the role played by "alberghi diffusi", defined as an authentic experience of the Italian life style, and recognized as an innovative and sustainable accommodation typology. The analysis is based on ten multiple case studies drawn from the Italian context. The paper contributes to a better understanding of innovation processes in the "albergo diffuso" formula and to a deeper evidence-based understanding of the role of customers in the development of services and practices focused on sustainable principles. [Publisher's Text].
Fait partie de
Mercati e competitività : 3, 2017-
Informations
Code DOI : 10.3280/MC2017-003004
ISSN: 1972-4861
KEYWORDS
- Customer Engagement, Open Innovation, Sustainable Tourism, Tourism Innovation, Small and Medium Enterprise, Albergo Diffuso, Value co-creation
-
Dans le même fichier
- International Marketing or simply Marketing?
- Open innovation and customer-based development of new products
- Triggering open service innovation through social media networks
- The development of sustainable tourism through market-based sources of innovation in the albergo diffuso
- Figure of Merit for places : perspectives on place branding
- Can snacking be healthy? : a comparison between coeliacs and health conscious food consumers
- Evaluating tourist behaviour in sport mega-events through a structural equation model
- Green practices in port authority management : a multiple case study
- Consumers' preferences in the estate market : an explorative research on the residential product
- Book Reviews
