The impact of product placement on brand equity

P. 63-84

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  • Brand reputation online : tra consumer empowerment e reputational risk
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  • The impact of product placement on brand equity
  • Gli aspetti valoriali del brand nei rapporti fra industria e distribuzione
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  • Lo sguardo dei consumatori verso la marca di lusso nell'epoca della contraffazione
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  • Consistency and impact of brand management decisions : the neurosciences perspective
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• information

  doiCode: 10.1400/214522

  issn: 2239-7191

  Permalink: http://digital.casalini.it/10.1400/214522