Gummesson, Evert

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E-book, Case Theory in Business and Management : Reinventing Case Study Research, SAGE Publications Ltd
Article, The 3 Pillars of The Naples Forum, Franco Angeli
Article, Editoriale : the Three Service Marketing Paradigms : Which One Are You Guided by?, Franco Angeli

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Article, 2009 Naples Forum on Service : Introduction, Franco Angeli
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