Centralization versus Decentralization of Marketing Activities of Leading Italian Firms : towards an Integrated Global Approach?

P. [1-28] [28]

• Artículos del mismo número (disponibles individualmente)

  • Marketing Challenges in a Connected World
    Obtener artículo
  • Market Orientation and Internet in Supply Chain Management
    Obtener artículo
  • Stakeholders Event Evaluation
    Obtener artículo
  • Opportunities and Risks of International Franchising in the Italian Hotel Industry
    Obtener artículo
  • Centralization versus Decentralization of Marketing Activities of Leading Italian Firms
  • Shopping Motivations as State and Trait Antecedents
    Obtener artículo
  • The Impact of Comsumption Goal on Perceptual, Cognitive and Affective Responses to Retail Environments
    Obtener artículo
  • Book Reviews
    Obtener artículo

  Mostrar más
• Información

  Código DOI: 10.1400/94141

  Permalink: https://digital.casalini.it/10.1400/94141